Mica Specialties is a Panama City, Florida advertising agency that has earned every Google AdWords Certification and we are a badged Google Partner. This professional accreditation means that Google recognizes us as having basic & advanced proficiencies in AdWords. As a highly-experienced digital marketing agency, we are here to assist you with any AdWords help you may need.
James Clemens is the owner of Mica Specialties. As a Google Top Contributor for AdWords and Google Partners, expert advice is just a phone call away. From keyword research and campaign structures, to writing text ads and creating display ads, we are here to help. Do you need a better understanding of your conversion rate, CTR (click through ratio) or have a general question about AdWords? We can help!
Please contact us for a free comprehensive marketing assessment today.
The Google AdWords system is designed to help businesses be found online through a robust auction based ad system. Anyone can use it without the need of certifications but only certified individuals and partners are recognized by Google as having the expertise to properly & professionally mange AdWords accounts for best performance. Mica Specialties is not only certified in AdWords, and a fully badged Google Partner agency, our founder is a Google AdWords Top Contributor, which is the highest esteem awarded by Google. There are just over 5,000 badged partners worldwide and Mica Specialties is the only agency to carry this designation for the Bay County, Florida area. We are ready to provide Google AdWords Help to you, so please contact us for a free consultation.
With that said, let's discuss a little more about AdWords, AdWords certification exams, and the badged partner system. To become a Google AdWords certified individual, you need to pass two of the AdWords certification exams. One of the exams must be the AdWords Fundamentals exam and the other can be any of the following: Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, or Shopping Advertising. Google Partners administers all AdWords, Analytics and Mobile Sites exams and certificates.
The AdWords Fundamentals exam covers basic and intermediate concepts, including the benefits of online advertising and AdWords, and best practices for managing and optimizing AdWords campaigns.
The Search Advertising exam covers advanced concepts and best practices for creating, managing, measuring, and optimizing Search campaigns.
The Display Advertising exam covers advanced concepts and best practices for creating, managing, measuring, and optimizing Display campaigns.
The Mobile Advertising exam covers the basic and advanced concepts of mobile advertising, including ad formats, bidding and targeting, and campaign measurement and optimization.
The Video Advertising exam covers basic and advanced concepts, including best practices for creating, managing, measuring, and optimizing video advertising campaigns across YouTube and the web.
The Shopping Advertising exam covers basic and advanced concepts, including creating a Merchant Center account and product data feed, and creating and managing Shopping campaigns.
The Mobile Sites exam covers basic and advanced concepts, including best practices for creating, managing, measuring, and optimizing mobile websites.
The Google Analytics individual qualification exam covers basic and advanced Google Analytics concepts. This includes topics such as 1) planning and principles, 2) implementation and data collection, 3) configuration and administration, 4) conversion and attribution, 5) reports, metrics, and dimensions.
Once the exams are passed the agency can begin to focus on becoming a badged Google Partner. Since the agency cannot become a partner without the certifications, these need to be done first. These will also become the foundation to managing client's spend levels with their AdWords accounts and make sure they are performing to AdWords Best Practices, all of which is absolutely required to even be considered for the Badged Google Partner Program. In essence, the agency will need two certifications, a completed company profile with Google, meet spend requirements to show a healthy amount of monthly activity, and show a constant demonstration of best practices to maximize AdWords performance. Once all of these are met (and maintained), a company can submit their application to Google who will review and take the necessary steps to validate the application and process it further.
If the agency is approved for the Badged Google Partner Program, they will get to show a specific partner badge on their website. And the badge must be clickable so that it takes you to the official Google website that validates they are a certified partner. If you see the Google Partner badge (below) and it does not click through to Google... that company is not a partner and is playing fast & loose with Google, and possibly with you, too. We advise you proceed with caution as something is not right with the situation. The badge must be clickable, no doubt about it. You can see our badge below... and you can click through to Google as validation that we are legitimate and worthy of displaying this exclusive badge.
Mica Specialties is committed to Adwords excellence for us, for you, and for Google. Let us know how we can help you better understand or utilize Google Adwords.