Digital marketingfrom a local agencywith national reach.
Mica Specialties is the oldest digital marketing agency in the greater Panama City, Florida area. For more than three decades we’ve built SEO, Google Ads, social media and websites as one plan, where every recommendation is a solution to a business problem, and always within budget.
“One of the most important aspects of creating success with digital marketing is research, testing and analytics. That is how success becomes measurable.”
A budgeting problem first. A creative problem second.
As a badged Google Partner and certified Google Ads agency, we start with the money. We review spend with Google Analytics, market research and competitive audits, then move budget toward the channels that convert, across Google and Microsoft Bing.
- Google Ads & Microsoft Advertising
- Google Analytics 4
- Market research
- Competitive audits
- Budget reallocation
- Conversion tracking
We’re proud to have served as the official city partner for Google’s Grow Your Business Online program in Panama City Beach.
One connected plan. One ROI target.
We don’t sell services as separate line items. Every piece works together and answers to the same number: your return.
Search engine optimization
Local and national SEO that brings in customers, not vanity rankings.
Search engine marketing
Google Ads and Microsoft Advertising, managed by a Diamond Product Expert.
Responsive websites & hosting
Fast, secure sites built to convert, hosted and maintained by us.
Social media marketing
Page design, regular posting and paid social with clear goals.
Google Business Profile
Get found on Google Search and Maps, and stay there.
Branding & brand integrity
A consistent, trustworthy brand everywhere customers look.
James Clemens.
A third-generation designer and builder, James co-founded Mica Specialties with Gina Clemens. The firm added SEO and web development in 1996 and has managed Google Ads since 2001.
- Diamond Product Expert, Google Ads
- Diamond Product Expert, Android
- Gold Product Expert, Google Analytics
- Silver Product Expert, Google Business Profile
- Google Top Contributor
- Product Expert Ambassador
- HTML, CSS, PHP, Shopify, WordPress
Recommended for the right reasons.
We recommend the solution that fits your budget and your goals, even when it’s the smaller one. Our community has noticed.
BBB Torch Award for Ethics
2021 winner. BBB Accredited, A+ rated.
Business Excellence Award
Panama City Beach Chamber of Commerce, 2021.
Local Business Person of the Year
Alignable, Panama City Beach.
Ambassador of the Year
PCB Chamber of Commerce, 2020.
Leadership, Google Ads and AI, when you need them.
Fractional CMO
ROI accountability at the leadership level. James sets channel budgets, manages vendors and holds marketing accountable to revenue.
PPCvisor
James’s Google Ads practice for diagnosing and fixing underperforming ad accounts.
AI marketing help
AI frameworks that balance human and AI work. AI as a tool that supports people, never mass-produced “AI slop.” Confidential consultations.
Where is your money working?
Every engagement begins with a free, personalized review of where your marketing spend is, and isn’t, earning a return. Solutions are built around your budget, with a focus on highly qualified leads that convert.
Visit us at 11525 Hutchison Blvd Suite 101 in The Village at Grand Panama, a block from the sugar-white sands of the Gulf.
Book James for your event
Google Ads, Google Analytics, Google Search and Maps, web development and security, and cybersecurity. Keynotes, conferences and private business functions.
Ready when you are. Let’s talk.
Request a consultation. You’ll talk directly with James Clemens, who knows Google from the inside, and you’ll leave with a clear next step, whether or not you hire us.