Skip to content
Locally owned in Panama City Beach, FL ·  Serving clients nationwide
(850) 571-7701 Pay Invoice Google Partner Agency
Mica Specialties
  1. Home
  2. Solutions
  3. Advertising
03 · Advertising · Win the click

Stop guessing. Startprofiting from everyGoogle Ads dollar.

We’ve run Google Ads since 2001, when it was still called AdWords. We’re a Google certified advertising agency, and the only one in North America owned and operated by a Google Designated Diamond Product Expert for Google Ads. Your campaigns get that same depth: every dollar tracked, tested and tied to revenue.

2001First Google Ads campaign
DiamondGoogle Ads Product Expert
PartnerGoogle Partner agency
Request a consultation (850) 571-7701
James Clemens contributing at a Google Ads Product Expert event
Problems we solve

If any of these sound familiar, you’re in the right place.

We spend thousands a month and can’t tell what’s working.The solutionAds audit + conversion tracking repair.Our cost per lead keeps climbing.The solutionStructure, bidding and search-term overhaul.Performance Max feels like a black box.The solutionPMax built with guardrails and real data.
02 Audit & Rescue

Google Ads Audit & Rescue

The problemYour account was built by someone who left, or by Google’s auto-recommendations.
Request an ads audit

We go through your account from the ground up, covering structure, tracking, bidding, targeting, ads and landing pages. You get a prioritized plain-talk action plan. We can fix it with you, for you, or hand it to your team.

How we do it

We review every layer of the account, including structure, tracking, bidding, targeting, ads, policies and landing pages, then walk you through a prioritized, plain-English action plan.

What’s included
  • Full account review
  • Wasted-spend analysis
  • Tracking & attribution check
  • Policy & suspension help
  • Prioritized action plan
  • Walk-through call
The outcome

A clear list of what’s wasting money and exactly what to fix first.

03 Performance Max

Performance Max & Shopping

The problemAutomation without guardrails spends your money on placements you’d never choose.

We use Google’s automation where it helps. We feed it clean conversion data, strong creative and smart exclusions, so the machine learning is working for your margins.

How we do it

We feed Performance Max clean conversion values, strong asset groups, audience signals and brand and placement exclusions, then monitor search themes and placements so automation stays on target.

What’s included
  • Merchant Center feeds
  • Asset group strategy
  • Audience signals
  • Brand & placement exclusions
The outcome

Google’s automation working for your margins instead of spending freely.

04 YouTube & Display

YouTube & Display

The problemSearch only reaches people who already know they need you.

We build awareness and remarketing campaigns on YouTube and the Google Display Network that reach new audiences and bring warm prospects back.

How we do it

We plan awareness and remarketing campaigns with defined audiences, frequency limits and creative built for the first five seconds, measured against real business outcomes.

What’s included
  • YouTube video campaigns
  • Remarketing
  • Custom & in-market audiences
  • Display creative
The outcome

New audiences reached and warm prospects brought back, at a cost you can justify.

05 Creative & Landing Pages

Ad Creative & Landing Pages

The problemGreat targeting can’t save weak ads or a landing page that doesn’t convert.

Our designers and copywriters produce ad creative, landing pages and print ads that match your brand and are built to convert. We test every one of them.

How we do it

We write and design ads and landing pages together so the promise in the ad is kept on the page, then A/B test headlines, offers and layouts and keep what wins.

What’s included
  • Responsive search ads
  • Display & social creative
  • Landing page design
  • A/B testing
  • Print & out-of-home ads
  • Call tracking
The outcome

Higher click-through and conversion rates from ads and pages that match.

The process

Built to make money, not just spend it.

  1. Audit

    Account, tracking and competitors, before we change anything.

  2. Measure

    Conversion and call tracking verified end to end.

  3. Restructure

    Campaigns organized around profit, not convenience.

  4. Launch & test

    Ads, bids and landing pages tested every week.

  5. Scale

    More budget goes into what’s proven, less into what isn’t.

FAQ

Straight answers.

Have a question that isn’t here? Call (850) 571-7701. A real person will answer.

Google Partner Agency
What does Google Ads management cost?

Management is a monthly fee based on account size and complexity, separate from your ad spend, which you pay Google directly. The industry standard for management is 20% of monthly ad spend. We’ll give you an exact quote after a consultation.

Do I have to sign a long contract?

No. We earn your business every month.

Who owns the Google Ads account?

You do. We work inside your account as your agency, and you keep all data and history. Exception: legacy accounts are the property of Mica Specialties.

What is a Google Product Expert?

Product Experts are people Google recognizes for deep knowledge of its products and for helping other users in Google’s official help communities. Diamond is the highest level.

One strategist, every discipline

The other parts of the picture

BrandingBe rememberedMarketingGet foundWebConvert & keepTechnologyOur foundation
Request a consultation

Ready when you are. Let’s talk.

Request a consultation. You’ll talk directly with James Clemens, who knows Google from the inside, and you’ll leave with a clear next step, whether or not you hire us.

Book your consult
Prefer to call? We pick up. (850) 571-7701 Panama City Beach, FL