Build a brandpeople remember.Be everywhere.
Mica Specialties is a full-stack advertising agency. We unite brand strategy, creative, Google Ads, web development and marketing technology into one accountable growth engine, led by human strategy and sharpened by AI. Founded on Florida’s Gulf Coast in 1992, we serve clients nationwide.
Since 1992Started in late 1991 and officially opened January 1, 1992. BBB Accredited since 2014 with an A+ rating.
PartnerA badged Google Partner agency, certified in Google Ads. Every account we manage follows Google’s best practices.
ExpertOne of Google’s first two Diamond Product Experts for Google Ads, in 2019. Also recognized for Android and Analytics.
DirectedEvery engagement is directed personally by founder James Clemens. You work with the strategist who knows your business.
AwardWinner of the 2021 BBB Torch Award for Ethics. It honors businesses that lead with trust and integrity.
Five disciplines. One strategist directing them.
Most businesses juggle a designer, an ad person, a web host and an IT guy, and none of them talk to each other. We bring all of it under one roof, so your brand, your ads and your website pull in the same direction.
Branding
Strategy, identity and brand integrity. We make sure the business people meet online is the one you actually run.
Marketing
SEO, Google Business Profile, social and analytics. We help the right customers find you first, whether they’re searching from down the street or across the country.
Advertising
Google Ads run by people Google itself recognizes as experts. Every dollar is tracked, tested and accountable.
Web Design, Hosting & Repairs
Fast, hand-tuned websites we design, host, secure and keep updated every month. You’ll never wonder who to call when something breaks.
Technology
Our foundation. Decades of hands-on technology behind every campaign, website and account we touch.
Tell us what’s not working. We’ll bring the solution.
We don’t sell packages off a shelf. Every engagement starts with the business problem in front of you. Sound familiar?
Google technologies help us help others succeed.
Founder James Clemens is a Google-recognized Diamond Product Expert for Google Ads. He was one of the first two people to earn the designation, in 2019. He’s also a Diamond Product Expert for Android, a Gold Product Expert for Google Analytics, a Silver Product Expert for Google Business Profile, and has presented at Google in California and Ireland. Every client gets that same expertise.
Diamond Product Expert
Google Ads & Android communities
Gold Product Expert
Google Analytics
Silver Product Expert
Google Business Profile
Presenter at Google
California & Ireland
Recognized for ethics.
Trust is the foundation of every client relationship we have. In 2021 the BBB Foundation serving Northwest Florida named Mica Specialties a Torch Award for Ethics winner.
“Mica Specialties is a 2021 Torch Award for Ethics Winner. The Torch Award for Ethics program was created by the Better Business Bureau Foundation serving Northwest Florida to publicly recognize businesses and charities that maintain a solid commitment to conducting their business practices in an ethical manner.”
A clear path from problem to profit.
No black boxes and no long contracts you can’t get out of. Just a plain-talk process you can follow from day one.
Discover
We listen, audit what you have, and study your market and competitors.
Define
We turn findings into a written plan with goals, budget and timelines.
Build
Brand, campaigns, website and tracking, built to one exacting direction.
Launch
We go live together, with conversion tracking verified on day one.
Refine
Monthly reporting in plain English, then testing and tuning for more return.
Ideas worth acting on.
Practical advice from James Clemens on nonprofits, Google Ads and marketing leadership.
Why GM dealerships struggle to see ROI from advertising, and how we fix it
Dealers spend heavily on marketing and still can’t say what it returns. The problem usually isn’t the ads. It’s who’s in charge of them.
Read the article
Stop wasting your hard-earned money on Google Ads
Five checks a Google Ads Diamond Product Expert runs on every account before spending another dollar.
Read the article
What a Fractional CMO does in the first 90 days
Senior marketing leadership without the full-time hire. Here is how an engagement actually starts.
Read the articleBay County’shometown agency.Trusted since 1992.
We’ve served Bay County businesses for more than three decades. We meet clients face to face, across the table, in Panama City Beach and Panama City. National clients get the same personal attention from James.
- Panama City Beach
- Panama City
- Lynn Haven
- Callaway
- Mexico Beach
- Port St. Joe
- 30A & Santa Rosa Beach
- Destin
- Fort Walton Beach
- Northwest Florida
- Nationwide
Panama City Beach
11525 Hutchison Blvd Suite 101Panama City Beach, FL 32407
Panama City
Our private automotive technology facility. Not open to the public.Decades of relationships.
Long-term relationships are the heart of our business. James has earned 500+ recommendations from fellow business owners on Alignable and five-star reviews on Google. Read more on Alignable and Google.
I’ve worked with Mica Specialties for years, and they have always been a great resource for our business. James doesn’t just tell me what needs to be done—he explains why it needs to be done and how to accomplish it in language I can actually understand. I’ve never felt like I was being talked over or sold something I didn’t need.
Mr. Clemens is one of those rare professionals, who exercise ethics while serving his clients. He has an uncanny ability to understand his client’s needs, process those needs into a real plan that is measurable, and see it through to success. I highly recommend him.
I’ve received a detailed response to my question and professional advice on how to improve my business visibility. I highly recommend James for all your Google needs!
I’ve had a really positive experience working with the team at Mica Specialties. They’re professional, responsive, and easy to communicate with, and I always felt like my questions and concerns were taken seriously.
I’ve taken marketing classes with James and he is a wealth of knowledge about Google and online advertising. I highly recommend his services.
Business success is learnable.
Free guides, workshops and talks on Google Ads, SEO, Google Business Profile, Analytics and AI. They’re the same playbooks we use for clients.
Google Ads Help
Campaign types, bidding, testing and Quality Score, explained in plain talk.
Google Business Profile
Get verified, stay unsuspended and win the local map pack.
SEO Help
What actually moves rankings, and what’s a waste of money.
Workshops & Talks
Learn with us in Bay County, or bring us to your organization.
Ready when you are. Let’s talk.
Request a consultation. You’ll talk directly with James Clemens, who knows Google from the inside, and you’ll leave with a clear next step, whether or not you hire us.